The Ageing process

Wrinkles and fine lines are key signs of ageing. They are due to cell turnover slowing down at the epidermis level, as well as deep down damage to the dermis which decreases production of collagen and the loss of elastin fibres functionality, causing skin to become thinner and loose it’s support. We have a range of Organic anti-skincare to combat the ageing process and ensure smooth, soft, youthful skin.

Daily attacks from the environment can contribute to 90% of skin ageing which is why we need to fight back against ageing and slow the ageing process.

The main culprit of environmental damage is daily exposure to UVA and UVB radiation. To protect the skin from premature wrinkles and dullness a daily sunscreen with at least SPF 15 should be worn. The skin also has to cope with the daily attack of free radicals. These are unstable molecules in the body that are created by simply breathing, eating and drinking. These are increased if you drink alcohol, smoke or live in the cities with car fumes. These molecules go on a rampage in the skin on the quest to make themselves stable again; the result is they attack collagen fibres, cell metabolism, cell membranes and cause the skin’s immune system to suffer. The result is unhealthy, lifeless skin.

We need to protect the skin against these free radical damage to ensure the skin is kept younger for longer. The use of skin products with anti-oxidants such as vitamins C and E are greatly beneficial.

All skin needs to be fed properly on a daily basis and we need four active ingredients in any skin care routine; antioxidants (such as vitamin C), Hydrators, rejuvenators and environmental protection such as a good mineral sun protection filter that protects against UVA and UVB rays.

How can we delay the ageing process?

Skin ageing is multi-factorial, no single ingredient can address it and if we want to effectively fight and slow down skin ageing, we need multiple active ingredients that will affect as many components responsible for the ageing process as possible. There are many active ingredients available including highly effective multi-functional peptides, potent antioxidants, new generation of hydroxy acids, herbal extracts with various benefits to the skin (see our ingredients list), sophisticated emolients etc.

A good daily skin care is crucial to keep skin youthful looking and resilient. It is essential to cleanse daily, exfoliate once a week and use a day and night moisturiser. Proper cleansing sheds dead skin cells, dirt, crime, make up and bacteria and if it isn’t maintained, it can lead to clogged pores, a dull complexion and even worse fine lines and wrinkles.Wrinkles and fine lines are key signs to ageing. They are due to cell turnover slowing down at the epidermis level, as well as deep down damage in the dermis which decreases production of collagen and the loss of elastin fibres functionality, causing skin to become thinner and loose it’s support.

To prevent the appearance of fine lines and wrinkles use a product that contains retinol, which increases cell turnover and collagen production. Fine lines are the result of ageing and can be the result of a number of factors, such as certain facial expressions, smoking, poor hydration of the skin, and most importantly exposure to and result of sun damage. The most likely places to be affected first are face, hands, decolletage and forearms. The application of products with active ingredients can prevents, maintain and repair our skin especially if used from an early age.

Serums can give skin added anti-ageing support as they contain higher levels of active ingredients and have smaller molecule structure than moisturisers, allowing them to work deeper into the skin.

The skin on the decolletage is extremely fragile in fact, it is believed to be the same thickness as the skin under the eyes. It’s also a sun catcher and has a third less oil glands than that of the face, which is why crease lines and pigmentation can appear. The key to preventing the appearance of lines, wrinkles and sun spots is to provide it with both UVA and UVB protection. Regular moisturising will also help. Look out for products with Argan proteins (see ingredient list) as these work on the criss cross lines and deep wrinkles.

Day and night skincare

There is a very simple reason why we need separate skin care routines for day and night – once the sun sets and UV bombardment ceases, our skin experiences a huge surge in cellular activity. Instead of having to protect itself from pollution and environmental damage, the skin can focus all it ‘s energy on repair and renewal. We can enhance this process by cleansing thoroughly to remove the accumulations of the day then to keep your skin’s metabolism at it’s optimum alternate night treatments. Use a glycolic based activator (see below) three nights a week and a replenishing moisturiser the other four. While day creams stimulate production of collagen, night creams nourish new skin cells and fibres that are produced. Alternating between nightly repair and nightly renewal effectively ensures skin is never allowed to get lazy.

glycolic – are a group of acids called alpha hydroxyl acids (AHA) and can be found naturally in sugar cane and grapes. They work by breaking down substances that bond dead skin cells beneath the top layer of the skin. Dead skin cells, which contribute to clogged pores and dull skin can be rinsed away. It is a natural exfoliant and freshly exfoliated skin tends to have a healthy glow plus skin looks smoother and feels softer. Long term use of glycolic acid in skin care products has been shown to diminish fine lines, wrinkles and age spots. It also helps to smooth our uneven facial tone and even reduce the appearance of scars , acne and other blemishes.

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